Tipline
Hold on
Customers being courted
Your customers, the moment a competitor starts working them. Act before the renewal.
Detected: Customer meeting Competitor B
Activity detected
- Account
- Stage
- Confidence
- Detected
Public activity like this typically reveals <1% of relationships between your buyers and your competitors.
It is still worth collecting. We built Marketbase – a free, self-hosted GTM data lake – to collect these public signals with your choice of scraping API.
Get MarketbaseAdvanced Competitive Intelligence
Get into dealsyou never knew
existed
Your competitors are engaging target buyers right now – but none of it shows up where you’re looking.
Tipline’s relationship intelligence reveals competitor deals taking shape, so you can move in while there’s time to win.
Meet your competitors’ prospects, in 10 days.
“Your timing is impeccable. We are looking at solutions at this very moment. When can we connect?”
Hot leads delivered dailyTipline delivers into the sequences, dialers and CRM your reps already use. No new tool, no new process.
2.5x
more meetingsTypical lift in meetings booked per lead worked, relative to a client's normal outbound plays.
50%
better win rateTypical lift in win rate, relative to a client's normal outbound plays.
Our clients are backed by
Signals indicate awarenessRelationships indicate buying
Social listening sees buyers’ public activity
Likes, comments, follows show awareness. Job postings show need. Neither says who’s buying, or when.
Signals mostly indicate awareness
Awareness is a good start, but the likelihood to close is low and the time frame is undefined. And every vendor sees the same posts.
Tipline sees who buyers connect with
Tipline’s algorithms work out subtle social network indications to detect new relationships, as they form.
Relationships indicate deals in progress
Tipline’s AI analyzes the connections together, to assess the buying activity behind them.
Common signals
- Awareness
- Yes
- Likelihood to close
- Low
- Time frame
- Undefined
Analyzing the relationships
Technical bake-off
- Awareness
- Yes
- Likelihood to close
- High
- Time frame
- Now
2.5x more meetings50% better win rate
How it works
From detection to meeting
Tipline feeds hot leads into your existing systems and plays, with no changes needed.
Detected: Proof of concept
Apex SystemsCompetitor C
01 · Deal detected
Tipline detects a competitor’s deal
By tracking relationship formation.
Your GTM engine
- Early evaluationPlay
- Technical bake-offPlay
- Security & compliancePlay
- Late-stage displacementPlay
02 · GTM engine trigger
It picks the play
Detections trigger the right play, in the tools you already use.
Priority sequence
Technical bake-off · Competitor C
Arjun MehtaCTO · Apex SystemsStep 1 · Call
- Step 2
- Step 3
03 · Priority sequence
Your reps reach out
Reaching out to hot leads books 2.5x more meetings / wk.
Your rep’s calendar
9:0010:0011:0012:00
Intro callArjun Mehta · Apex SystemsBooked
04 · Meeting
You’re in the deal
Meet your competitors’ prospects, in 10 days.
No tech stack changes needed
Your reps just book more meetings, faster.
And those meetings convert better.
TiplineHot leads
- Salesforce
- HubSpot
Outreach
Apollo- Nooks
- Slack
Amplemarket
HeyReach
lemlist
instantly
Orum- Clay
- and the rest of your stack
MTWTF
Use cases
Intelligence for defense and offense
DefenseProtect your accounts
Win back
Closed-lost, reopening
Accounts you lost that start talking to competitors again. Be there when they do.
Detected: Lost deal talking to Competitor A
OffenseWin new deals
Get in
Deals already moving
Accounts deciding with a competitor right now. Get in before the shortlist closes.
Detected: Running POC with Competitor C
Precision marketing & ABM
Spend where deals are moving
Point ads, events and ABM programs at the accounts already in a buying cycle.
Detected: Accounts in active evaluation
One view of your market
Every competitor deal, and the play to win it
Tipline’s agent tracks all your metrics and helps tune your plays to ensure your reps win. See where each competitor is winning, which plays book meetings, and who your reps should call next.
Tipline · Overview
Competitive play pipeline
All plays342Deals detected
296Contacted
87%
71Meetings booked
24%
18Deals closed
25%
Market presence
Active deals by stage268active competitor deals in your market
CompetitorActive deals by stageDealsWin rate
Competitor A
11838%
Competitor B
8644%
Competitor C
6451%
EarlyAdvancedLate
Latest detections
LiveCompanyCompetitorSuspected activityPlayPushed toTime
Frequently asked questions
How does Tipline find these deals?
Relationships leave traces that never show up in public. We track those traces to uncover connections as they form.
How fast does it start?
Teams are typically live within a week, with a first meeting within 10 days.
Does my team change anything?
No. Hot leads arrive in the tools and sequences your reps already use.
Who is it for?
Sales-led B2B teams.
Isn’t this social listening?
No. Tipline finds the buyers who are already in deals with your competitors, even if no signals ever show up on public feeds.
Can’t we build this ourselves?
The public part, yes – and Marketbase, our free GTM data lake, does it for you. What Tipline finds never shows up in public.
Your next deal is
already in motion.
Meet your competitors’ prospects, in 10 days.
- Day 1
We scope your market
Tipline starts tracking your competitors’ teams.
- Day 2
Connect your GTM stack
We plug into and set up the tools your team already uses.
- Day 7
Intel starts arriving
Fresh intel lands in your reps' sequences every day.
- Day 10
Your first meeting
Your reps book a meeting with a competitor's prospect.
✓Request received.
Pick a time in the tab that just opened, or open the booking page.